Page 97 - Selling secrets 5 18 2023

your buyer needs. They might share with you that they are
moving to town for a new job, going through a divorce, or
downsizing after becoming empty-nesters. Find out what
they need to see if the house is a fit for them and then make
an appointment to show the house.

OPEN HOUSES

Regardless of the numerous technical innovations that have
plunged real estate sales into the world of virtual shopping,
the open house remains a vital feature of the sales process.
According to REALTOR.com in: What Is an Open House? A
Chance for Sellers to Showcase Their Home by Kimberly
Dawn Neumann, (Author: Kimberly Dawn Neumann who is
based in New York City, is an author, performer, and fitness
professional.) the classic definition of an open house is
“a time when sellers open their home so that numerous
potential buyers can swing by and check it out—no
appointment necessary.”

When your house is on the market, you’ll be instructed to
keep it picture perfect always. This can be difficult when
you’re still living in the home and have children or pets who
don’t understand the meaning of “keep it clean”

An open house is the perfect opportunity to minimize the
disruption to the seller’s life by combining many showings
into one. This helps relieve the pressure (a little) on you to
keep your house spotless for showings at a moment’s notice
and allows interested house hunters the convenience of
casually viewing a home without an appointment.

This appeals to buyers who are looking for a home but
haven’t yet gathered enough information or done enough
investigation of the market to be ready to make a decision.
They want to “browse” an area on their own before

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