Page 99 - Selling secrets 5 18 2023

She or he will also promote your open house on existing
social media platforms. Social media exposure is extremely
important in real estate marketing, as most potential buyers
will look at listings and open house ads on-line before they
physically visit the home or property.

If you don’t have a REALTOR’ and are doing your own
marketing, throw up a couple of signs in the neighborhood.

Don’t wait until the day of the open house to plant a sign in
the yard. You must effectively promote it well before the big
day. Buyers are constantly searching the Internet for listings,
so that is your first marketing stop to ensure you get as many
potential buyers to show up as possible.

Update all current marketing of your home to announce
your open house date and hours via your website or social
media. If you’re using an agent, she or he will produce a
separate video incorporating an abbreviated virtual tour of
the home highlighting its best features. If not, you can
produce a similar video yourself. Think of it like a movie
trailer, designed to emphasize the best points of the home
without revealing everything to draw in prospective buyers
to your open house.

HOW TO THROW A GREAT OPEN HOUSE

For your open house to be effective and hit the mark with
prospective buyers, you must fully prepare for the big day.
If you have engaged a real estate agent, she or he can host a
broker preview for other agents to tour your home and give
feedback about how your home shows and if your home is
appropriately priced. If your home isn’t priced right, people
wont show up to the open house.

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