Page 96 - Selling secrets 5 18 2023
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DIRECT MAIL ADVERTISING
With all the attention on the Internet and social media
marketing, direct mail marketing via old school “snail mail”
might seem antiquated. However, direct mail is still a highly
effective way to deliver an effective, targeted message—if
used correctly. As proof of that statement, think of how
many direct mail pieces you get each year selling a home in
your area; - not many?
Prospective buyers between the ages of 18 and 34
(millennial’s) are predicted to become the largest home-
buying group. Stan Humphries, chief economist at Zillow,
reports that, “Roughly 42% of millennial’s say they
want to buy a home in the next one to five years.”
Believe it or not, these young adults prefer direct mail!
According to National Mortgage Professional Magazine’s
Millennial’s Prefer Direct Mail:
« “Seventy-five% of millennial’s believe that the
direct mail they receive is valuable”
« “A whopping 92% of millennial’s are influenced
to make a purchasing decision as a result of direct
mail they received, as compared to only 78%
for email”
« When asked whether they would prefer to receive
promotions via email or direct mail, 90% of
millennial’s stated a preference for direct mail.”
Whatever format you choose for your direct mail campaign,
be prepared to follow up. The goal of your direct mail
campaign is to set up a face-to-face appointment. The way
that will happen is to follow up via a phone call. But don’t
try to sell your house over the phone. Rather, find out what
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