Page 96 - Selling secrets 5 18 2023

DIRECT MAIL ADVERTISING

With all the attention on the Internet and social media
marketing, direct mail marketing via old school “snail mail”
might seem antiquated. However, direct mail is still a highly
effective way to deliver an effective, targeted message—if
used correctly. As proof of that statement, think of how
many direct mail pieces you get each year selling a home in
your area; - not many?

Prospective buyers between the ages of 18 and 34
(millennial’s) are predicted to become the largest home-
buying group. Stan Humphries, chief economist at Zillow,
reports that, “Roughly 42% of millennial’s say they
want to buy a home in the next one to five years.”

Believe it or not, these young adults prefer direct mail!
According to National Mortgage Professional Magazine’s
Millennial’s Prefer Direct Mail:
« “Seventy-five% of millennial’s believe that the
direct mail they receive is valuable”

« “A whopping 92% of millennial’s are influenced
to make a purchasing decision as a result of direct
mail they received, as compared to only 78%
for email”

« When asked whether they would prefer to receive
promotions via email or direct mail, 90% of
millennial’s stated a preference for direct mail.”

Whatever format you choose for your direct mail campaign,
be prepared to follow up. The goal of your direct mail
campaign is to set up a face-to-face appointment. The way
that will happen is to follow up via a phone call. But don’t
try to sell your house over the phone. Rather, find out what

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