Page 91 - Selling secrets 5 18 2023

of home buyers first found the home they ultimately
purchased on the Internet. Real estate agents were consulted
at the same rate as the Internet, but they were not the first
stop for buyers.

A mere 2% found homes in the local newspaper. Fully
90% of home shoppers use the Internet to search for
properties using syndicated realty websites. However, even
though your home can be seen from anywhere, don’t rely on
passive exposure alone.

INBOUND MARKETING

According to Trust Media, “Inbound Marketing is a marketing
strategy where businesses implement tactics to ‘get found’ by
customers. Inbound Marketing involves creating a dedicated
website and providing valuable content for your customers,
promoting your remarkable content, building customer
relationships, and overall ‘pulling’ the customer toward
you. Inbound Marketing strategies create brand awareness,
improve Search Engine Optimization, create thought
leadership, develop valuable customer relationships,
establish credibility, and build trustworthy reputations.”

About 90% of home buyers begin their house search
on the Internet. To be effective, you must gain exposure
on-line. You wont have the channel for that exposure;
however, a good real estate agent will.

The main job of your agent’s website is to capture leads,
which come from traffic. How do you get traffic to a
website? It’s simple: blogging. Your real estate agent should
be making blog posts regularly to bring in an audience. Be
aware, however, that buyers are your browsers first, and
they will only find your website if it’s set up to be found.
By setting up their blog to serve as a “mini landing page” for
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