Page 90 - Selling secrets 5 18 2023

marketplace. Check to see if they are current with all
techniques for on-line marketing and can provide advanced
technical services to sell your home:

« Visual maps such as Google Earth
« Floor plans or 3-D floor plans
« Video tours

« Updates on buyer activity through the agency
« Electronic documents

« Agency mobile device app
« Social media exposure
« Virtual home staging (if your home is empty).

Selling a home quickly and for more money takes work.
Ensure the home is properly staged and ready to sell. Take
advantage of every tool to achieve results. Work with a real
estate agent who not only knows the value of good
photography but who can also provide an aggressive
Internet marketing campaign to bring ready buyers to your
listing.

BETTER MARKETING

Selling your home for more requires the same marketing
sophistication and strategies that professional ad agencies
use to sell Nike shoes, Apple products, or any other
universally agreed-upon “well-marketed” product. The two
most valuable tools for finding the right buyers for your
home are an aggressive on-line marketing plan and strategic
pricing.

We have examined the importance of pricing. Let’s turn to
how real estate is technology-driven in today’s era and how
you find buyers. According to recent NAR surveys, 36%

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