Page 94 - Selling secrets 5 18 2023

Gone are the exhausting days of trudging from car-to-
house-to-another-house, and then back again, dodging the
elements in the heat, snow, or rain. A buyer can get all the
information needed to decide if they want to view a home
in person by spending a couple of hours in front of their
computer.

Your home’s website should be user-friendly and full of
value. It should offer full video tours of a home’s interior,
links to Google Earth for aerial photography of the area,
detailed floor plans, and more.

Facebook: The importance of this social media site cannot
be understated in terms of getting your information in front
of thousands of people and extending your reach far beyond
your wildest imagination. You probably have hundreds of
Facebook friends (and, of course, they all have hundreds of
friends, too).

If you have a REALTOR’, you should augment their
Facebook marketing by sharing her posts advertising your
house and asking your friends to share their posts to
broaden the exposure. Facebook has an amazing ability to
target the demographic you want to know about your
house by age, gender, and geographical location. Your real
estate goods, and homes to rent and purchase. While not as
“popular” as the social media platforms, don’t discount
Craigslist as a valuable tool in marketing your home.

Be sure to include photos and a link back to the listing. As a
caveat, however, it’s important to note that Craigslist might
expose you to people who aren’t genuinely looking to buy
your home, but to conduct criminal activities. Be sure to
screen all “buyers” carefully before offering them a showing

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