Page 104 - Selling secrets 5 18 2023

CHAPTER 9

Picture Perfect

Pictures of your house are so vital to the “selling for more”
concept that I’m giving this topic its own chapter, apart
from the chapter on better marketing. Remember the
premise behind this book—not all house sales are equal,
and some people do better than others in the sale of their
home. The purpose of the effort involved in selling a home
for people astute enough to do so is to sell it faster and to
make more money in selling it, and thus increase profit.
Your entire focus needs to be on making that sale, with an
eye to maximizing its attractiveness potential.

Plentiful, good-quality photographs play a major role in
doing that and then nailing the sale. An excellent photo
representation provides a competitive edge over other
sellers who don’t dedicate much effort to pictorially
showcasing their property.

Ask yourself: If you were looking for a new home and there
were only two for sale that would fit your needs, which
seller would you trust more: one who posted obviously
amateur pictures showing dishes in the sink or the one
whose pictures conveyed the image of a pristine lifestyle?

The answer is obviously the latter. You want to buildup
your credibility as a serious seller and the buyer’s confidence
in your home’s quality by putting in the extra effort.

Winners in every category of life are ones who put out the
most effort and make the best impression. Here are some
tips to help get the ball rolling:

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