Page 109 - Selling secrets 5 18 2023

CHAPTER 10

Common Mistakes

This chapter compiles mistakes that sellers frequently make
in selling their home, whether working with a real estate
agent or not. Many of these mistakes turn buyers off. Note
the items here carefully, and learn from those who have
gone before, so you don’t make these errors yourself. Save
yourself time and money by avoiding these pitfalls.

GUESSING INSTEAD OF
RESEARCHING YOUR PRICE

Nothing turns away prospective buyers faster than an
overpriced home. Conversely, underpricing can result in
you leaving thousands of dollars on the table, while
signaling buyers that there must be something “wrong” with
your home. Basing your home price on what the neighbors
down the street listed their home for is not a reliable method
of pricing your home for sale. Nor is taking price advice from
well-meaning, but unskilled, friends and family members.

The Comparative Market Analysis (CMA) is your best
source for setting an asking price. If a home in your area
sells for a lower price, don’t automatically assume yours is
worth the same. Your home might have something to offer
that the other one didn’t, or the other may have been
inadequately or incorrectly marketed. Let the CMA be your
guide and get the advice of a real estate professional.

HIRING A REALTOR® BECAUSE THEY
SUGGEST THE HIGHEST LISTING PRICE

Choosing a real estate agent because they want to put a high

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