Page 107 - Selling secrets 5 18 2023

These will provide versatility for various print and on-line
layouts. Pinterest, for example, works better with vertical
compositions.

DON’T FORGET YOUR HOME’S UNIQUE FEATURES

Give special attention to photographing your home’s unique
features—the ones I emphasized in Chapter 1. Following the
80/20 rule, these are the features that will make your home
stand out above the other houses listed in your market.
Remember, these unique features should play a prominent
role in your marketing efforts.

USING DRONES

In the past, you would’ve needed to pay a professional pilot
or rent a helicopter to capture aerial footage of your home.
Now, anyone can use drone technology to capture video
and still images from the sky. Drone photography and
videography can take your listing to a whole new level—no
pun intended.

Because civilian drone use is governed by state and/or local
laws, you might want to consider hiring a licensed drone
photographer or getting a license to fly one yourself.

Drone photography provides a big-picture view that most
home owners never even see for as many years as they live
in their homes. The house, the yard, the distance from
neighbors, the proximity to various parts of the
community—this is truly a valuable shot. An aerial view
also can add a dramatic feel to the images of your home.

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