Page 110 - Selling secrets 5 18 2023

price on your home isn’t in your best interest. The real estate
agent should know more about the market for your home
than you do, so select an agent who can provide you with
real numbers and solid marketing plans for your home.

The professional you hire to sell your home should be
knowledgeable, trustworthy, and quick to answer any
questions or concerns regarding the entire selling process.
Avoid this mistake by interviewing agents and selecting the
one who offers detailed sales data and a strategic listing
price—not just a higher one.

FIRST DAY HIGH-PRICE BLUES

The most crucial time for your home is the first 10 days on
the market. Once your home is on the MLS, you’ll see how
much interest is being generated. If your price is too high,
buyers will pass you by because the home is out of their
price range or because it’s overvalued compared with other
homes in the market.

By the time you decide to lower the price, they will have
moved on to other properties. As your home sits on the
market, buyers will wonder why the home hasn’t’‘t sold,
concluding that it’s undesirable in some way, and pass
it by without a second glance. Price it correctly initially to
generate interest and gain attention from buyers to sell
faster. In the long run, unrealistic pricing costs money.

TESTING THE MARKET WITH A HIGH PRICE

Even if you’re not in a hurry to sell, it’s risky to “test” the
market by listing your home at a high price to see how it
goes. Serious home shoppers may take months to find a

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