Page 108 - Selling secrets 5 18 2023
P. 108
VIDEO WALK THROUGH
This is every home buyer’s dream—a virtual tour of a
prospective home. This can cut hours off a buyer’s looking
time and separate the wheat from the chaff regarding which
home prospective buyers want to visit next.
Taking potential buyers on a walk through of their future
home could be just the motivation they need to schedule a
showing and ultimately make a purchase decision.
Consider a guided tour, with someone walking in front of
the camera or providing a voiceover later.
There’s always someone in your circle who has a great
voice, so if it’s not you, ask this other person for a favor.
Otherwise, you can hire a voiceover professional through an
on-line agency.
POINTS TO REMEMBER:
« Include good-quality pictures that show your home to
the best advantage in your fliers, advertisements, and
on-line marketing.
« If you cannot shoot good-quality photos, hire a
professional or ask your real estate professional for
help.
« Following the 80/20 rule, remember to emphasize the
unique features of your home—the ones that will set
it apart from otherwise similar homes listed in your
area.
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