Page 102 - Selling secrets 5 18 2023

TAKE YOUR OPEN HOUSE UP A NOTCH

If traditional open houses aren’t bringing in the crowds in
your area, or your first open house fell flat, there’s a way to
up your game. This is known as an “extreme open house; an
open house with a party theme in which live music, catered
refreshments, prizes, and even entertainment are included
in the showing.

Holding your open house in a party-like atmosphere gives
potential buyers a different, lively perspective of the home
in which they can envision themselves as the hosts in a
home that’s brimming with life and energy.

It’s easy to show off your home’ best features in this relaxed
environment. If your house has a gourmet kitchen, hire a
chef to cook for the attendees. If you have a spectacular
outdoor living space, plan an outdoor barbecue with all the
fixings of a fun summer day. Just the prospect of free food
can bring a crowd. Don’t be too concerned if you get a lot of
“looky-loos” who aren’t really interested in buying. People
talk, and there’s honestly no better advertising than word-
of-mouth.

POINTS TO REMEMBER:

« Understand that buyers and sellers will probably have
different opinions about what the price of your house should
be.
« The complexity of today’s real estate marketing, with
inbound marketing trends and blogging, makes it
especially important to consult a real estate
professional.

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