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BRAS ARE TOO EXPENSIVE

• Focus on our quality and fashion elements that are not available in less expensive brands

• Talk up our value, remind her that we get what we pay for
• Encourage a bra fit, demonstrating the comfort of Déesse bras

• Suggest she try/buy one bra to start, sometimes a second bra at 30% off makes the
purchase seem too expensive for a price sensitive customer

• Talk up the life of a bra with proper wash and care – be careful not set expectations too high

SHE IS LOYAL TO ANOTHER BRAND

• Acknowledge this and ask what she likes about her current brand.
Based on her reply, suggest a comparable Déesse or Ashley Graham style for her
to try on and request her comments vis-à-vis her brand.

• Suggest a minimum of 3 styles to try on, depending on her preference, to facilitate the fit process
Ex: Suggest a non-padded customer try on, Femme Couture and Nola Sport bra
Ex: Suggest a padded customer try on Contour Flirt, Flawless T-Ser
and Vixen Balconet (if she’s not G/H cup)

ADDITION ELLE WHO SAYS SUPPORT CAN’T BE SEXY? 21