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HOW TO
CONVERT
CLIENTS
SHE’S NOT LOOKING FOR A BRA RIGHT NOW OR
SHE DIDN’T KNOW WE CARRY BRAS
• Talk up our bras! A great way to do this is to have all sales associates try on and wear our
bras, endorsing their favorites when speaking to customers.
• Depending on the items she is taking into the fit room, our stylist can add
a bra style that will complement her outfit
Ex: Beige bra for Spring/summer sheer tops
Ex: Contour Flirt or Perfect T-Ser bra for clingy knits
Ex: Convertible bra for summer or holiday dresses/tops
Ex: Sport bras with Nola activewear
Ex: Take her out of her comfort zone with something fun or sexy!
Suggest a bra fitting today, or book an appointment with a bra fit expert when
the customer has more time
22 ADDITION ELLE WHO SAYS SUPPORT CAN’T BE SEXY?