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HOW TO






              CONVERT





              CLIENTS










              SHE’S NOT LOOKING FOR A BRA RIGHT NOW OR
              SHE DIDN’T KNOW WE CARRY BRAS


                     • Talk up our bras! A great way to do this is to have all sales associates try on and wear our
                     bras, endorsing their favorites when speaking to customers.

                     • Depending on the items she is taking into the fit room, our stylist can add
                      a bra style that will complement her outfit

                      Ex: Beige bra for Spring/summer sheer tops

                      Ex: Contour Flirt or Perfect T-Ser bra for clingy knits
                      Ex: Convertible bra for summer or holiday dresses/tops
                      Ex: Sport bras with Nola activewear
                      Ex: Take her out of her comfort zone with something fun or sexy!



                      Suggest a bra fitting today, or book an appointment with a bra fit expert when
                      the customer has more time








      22  ADDITION ELLE   WHO SAYS SUPPORT CAN’T BE SEXY?
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