Page 24 - Peak Period Planning Document-ENGLISH - 2019_Neat
P. 24

PLANNING






             PEAK PERIOD                                                                                        BEST
             BEST PRACTICES                                                                                  PRACTICES







                                                                                                              •  Use a line-buster to expedite the line, remove
                                                               THE DAY                                             hangers and pre-fold purchases, entertain
                                                              OF... FOCUS                                   customers, reinforce the shopping experience, and
                                                                                                             sign up customers to receive our e-mail program.

                                                                                                                 •  Open 15-30 minutes earlier and stay open
                                                                                                             15-30 minutes later than posted to maximize sales
                                                             •  Check RCL Forum for any important updates or                            opportunities.
                                                                                   promotional changes.
                  AFTER                                                                                        •  Bring in your team early each day to task and
                CLOSING                                               •  Morning: Set the tone, communicate                         replenish the store.
                                                              the plan and expectations, and get the team ready
                                                                                           for the day!         •  The SL should NEVER be behind the cash.

                                                                     • Afternoon: Keep the momentum going!
                              •  You must do a bank deposit.  Celebrate wins, cheerlead opportunities, and coach
                                                                                              misses!
                               • Install marketing elements.
                                                                     • Evening: Debrief the team – make sure
                        • Complete the floor replenishment and   to thank and congratulate the team individually
                empty the back room as much as possible (while still   and be sure to share the results with everyone!
                     maintaining the visual standards of the store!).

                               • Stock and fill the cash desk.
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