Page 26 - Delivering Authentic Customer Experiences

Principle 1 Delivering Authentic Customer Experiences

Being in the best position

Your approach and attitude are what drive your business
decisions, make you unique and help to differentiate you from
your competition. Being the best in anything requires ability,
knowledge and experience combined with ambition, motivation
and resilience. It starts with doing what you’re good at, then
striving every day to take positive steps to make continual
progress. It’s tough out there; competition can be fierce, and
customers’ expectations are increasing by the day.

Clients seeking a solution for a problem or looking for a
memorable experience are now more likely to engage a specialist,
an industry expert, or a guru. They want an organisation with a
proven track record of success, supported by genuine testimonials
from satisfied customers.

Consider this…
• What are the core competencies required to make your
business successful and do you have them?
• Who are your competitors and what can you learn from
them?
• How do you differentiate your company from the
competition?
• How do you want to position yourself in the market to
reflect this?

Do you have a Position Statement that concisely describes your
business to your customers? It is useful because it helps you:
• provide a road-mapping tool for marketing your business
• define your ideal customer and identify the target market
for your services
• demonstrate how your company is different from your
competitors
• show your value to the customer

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