Page 6 - Delivering Authentic Customer Experiences

Acknowledgments

There are many people who have been involved in helping me create
this book and I hope they’ll forgive me for not mentioning them all by
name here. I am indebted to my family, particularly Dad and Mum who
called weekly to ask How’s that book going? To my friends and
colleagues for their support, advice and contribution in helping me put
this book together. It’s been in my head for a long time and it would
probably have stayed there without their help.

Particular thanks to: The Mac Taylors, Lisa and Harry for their
enthusiasm, support and encouragement. My cousins, Evie Thomas, for
encouraging me to put my thoughts on paper and Lauren Thomas for
her valuable contribution to Principle 5. Amanda Inwood- Field, for her
honesty and tireless patience during constant re-reads of each chapter.
Liggy Webb who believed I had something useful to say.

Thanks also to:

Carolyn S. Jones – copy editor
Clare at www.csidesign.co.uk - Front cover design
Jonathan Winchester - for input into the real-life examples
Peter Thomson - attending his workshop made me believe writing a
book was possible
Patrick Dahdahl and his team at The Transformation Summit