Page 8 - Delivering Authentic Customer Experiences

Delivering Authentic Customer Experiences

as customers navigate a multi-channel journey through your service.
Apply these principles and you’ll create a loyal client base who love what
you do, can’t wait to tell their friends and family, and are happy to steer
new clients to your business rather than to the competition.

Any good customer service can lead to customer retention,
loyalty and competitive edge.

BSI – British Standards Institution

The book also includes a link to a selection of useful resources amassed
during the author’s 25 years spent working in the service sector. These
are designed to help you continue to review and reflect on your business
practices and develop authentic services that your customers will want
to experience time and time again.