Page 7 - Marlborough Chamber of Commece Annual Report 2022

Marlborough Chamber of Commerce

MARKETING

& DIGITAL MEDIA

This year we redesigned the
MARKETING Marlborough Chamber website
experience to ensure members are
HIGHLIGHTS FOR able to find solutions efficiently.

THE YEAR Throughout the year, we continued
to develop more virtual experiences
to enable all members and
customers to better connect, learn
and be inspired. We are reviewing
how we engage with our members
Website traffic increased by and the value we provide them and
our clients, and that will be a
218% constant in the road ahead, coupled
with our ongoing mission to be the
go-to partner in their success.
Website unique visitors increased by From 1 Jan 2022 to 1 Dec 2022, the
253% website attracted over 6,000 unique
users and 10,000 views.

LinkedIn followers increased by
50% The Media and Communications
team also manages the Marlborough
Chamber’s social media channels to
Facebook followers increased by communicate with a wider audience
across various platforms and deliver
89% key messages, promote events,
share news and showcase members.
In mid-2022 the Marlborough
Instagram followers increased by Chamber launched of our TikTok
3% channel @marlboroughchambernz -
this had expanded our reach to a
new audience with over 33,000
Email subscribers increased by views so far. Our existing social
14% media channels also enjoyed
significant growth during the year.

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