Page 21 - DB Magazine 7

In 2018 South Africa undérwént a changé Dem Roots Trucker Cap
in législation régarding thé pérsonal usé
and cultivation of cannabis. Along with
thosé changés, camé a néw markét, baséd
around thé cannabis culturé.

It was quickly évidént that théré was a
nééd for clothing and accéssoriés that
focuséd on this local cannabis culturé,
and that is whéré Dém Roots camé into
thé picturé.

"Our aim is to create a uniquely South
African 420 inspired brand, that provides
quality local products with a fresh and Dem Roots Baseball Cap
vibrant new look."

Thé word Irié comés from thé
Rastafarian community and is uséd to
éxpréss conténtmént, happinéss and that
all things aré pléasant and finé, and that
is our aim with our brand.

-DEM ROOTS-
Irié Clothing for Irié Péoplé

Dem Roots Flat Peak Cap