Page 163 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 163
d loolki kb, A I() I() 1() matrix yields 10001,1(..
process is usually done in groups, but it may be do n indi-
vidually first and then developed into a pooled matrix by a
leader who incorporates individual inputs. Alternatively, the
group may brainstorm the analysis together. Or, the process
may be done individually without the involvement of a
group. 4'
Figure 5.2 Morphological Analysis
L
-s•
--k CL,.)`4" 4*II,_,N.4cit0iirOrMik
4/.11,
<<, he* .40fflAIMO
V. eA ria SOPI OA
I Size ••.
2 Height _ _
..
3 Width _
-
4 Weight
,
5 Volume _
6 Shape c•4
inH 7 Position
8 Location
=1 9 Arrangement
10 Strenght
Uuj II Composition
I 12 Ingredients
U 13 Hardness
Ill 14 Color
D 15 Psycological
co 16 Stability
2 17 Adhesion
I— 18 Heat properties
I" 19 Crystalline structure
'Ct 20 Ductility
21 Time Properties
22 Energy and power
23 Electrical
24 Transmissibility _
25 Hydraulic
26 Chemical
46" z59,4% C 7/J7"
Source: Carl E. Gregory, The Management of Intelligence, (New York: McGraw-Hill, 1967), p. 201.
148
