Page 169 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

88/24. PHILLIPS 66 (DISCUSSION 66)

The Phillips 66 method breaks a larger group down into
groups of six, plus a leader and a secretary, for the purpose
of brainstorming. 5' Its developer, Don Phillips, then presi-
dent of Hillsdale College, Michigan, recognized that for many
people situational factors such as the size of the group and
the design of the meeting room, as well as early training,
tend to discourage participation. When large groups are bro-
ken into smaller ones these factors are overcome, since in
small groups individuals are more likely to express ideas that
might be suppressed in larger groups.
In the Phillips 66 method each group focuses on a single
problem, which should be well worded, concise, and clearly
identified. Participants try to arrive at a decision within six
minutes.

89/25. PHOTO EXCURSION

Photo excursion uses the same principles as picture simula-
tion (see Chapter 4). Instead of using prepared pictures for
stimulation, participants are required to leave the building,
walk around the area with a polaroid camera, and take pic-
tures of possible solutions or visual metaphors for the prob-
lem.52 When the group reconvenes, ideas are shared.

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