Page 206 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

TABLE 6.1 Criteria for Idea Evaluation

Criteria of Attractiveness Criteria of Compatibility

(Examples Oily) (Examples Only)

Originality Compatibility with:
Simplicity Available financial resources
User friendl) Available human resources
Easy to implement Corporate image
Elegant Ability to protect (e.g., patent)
Difficult to copy Need to solve problem

Source: Simon Majwo, The Creative Gap: Managing Ideas for Profit (London: Longman, 1988), p. 46.

TABLE 6.2 Criteria for Business Unit Evaluation

Product Strength/ Market Potential
Competitive Position

(Examples 0010 (Examples Only)

Size Size
Growth Market growth, pricing
Share Market diversity
Position Competitive structure
Profitability Industry profitability
Margin Technical rate
Technology Dosition Social factors
Image Environmental factors
Pollution Legal factors
People Human factors

Source: Figure frorr Strategic Management: Text and Cases, Fifth ed. by James M. Higgins and Julian W.
Vincze, copyright g 1993 by Harcourt Brace & Company, reproduced by permission of the publisher.

98/2. DOT VOTING

Marv- standard ways of making choices involve voting.
There are also some creative ways such as the nominal group
techrique. Another creative way of choosing among alter-
natives is dot voting. The ideas are written on a large sur-
face Rich as a poster board, flip chart or white board. Par-
ticipnts then indicate their choices with stick-on clots.' Par-
ticipznts may have only one vote or more than one. They
may )r may not be allowed to vote for their own ideas.5