Page 209 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

1. The agreed %won solution to a problem is placed on the left SILII

of a piece of paper.
2. A decision tree of more detailed action plans obtained by asking

"How?" at each stage of the process is formed to the right of the
solution.
3. Beginning with the first solution, each time a solution is listed,
the question "How?" is asked. The responses are recorded on
branches of the decision tree.
4. The question "How?" is asked again. This results in additional
branches on the decision tree.
5. The process continues until sufficiently detailed implementation
plans have been established.

100/2. BE A WARRIOR WHEN SELLING YOUR
IDEAS

Roger von Oech, a noted creativity consultant and author,
suggests that there are four distinct roles that must be filled
during the creativity /innovation process: explorer, artist,
judge, and warrior.'

"When you're searching for new information, be an
EXPLORER.

When you're turning your resources into new
ideas, be an ARTIST.

When you're
evaluating the
merits of an idea, be
a TUDGE.

When you're carrying
your idea into action, be a
WARRIOR." 8

:101
CREAT1VE
PROBLEM
SOLVING
TECHNIQUFti