Page 212 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Figure 6.6 Selling Others on Your Creative Ideas

SELLING OTHERS ON

Purpose Preparation Who How Ability/ Style
Personality
To effectively Convince self Peers. Stress Presentation
sell an idea. first. Boss. benefits. Competitive/ skills.
Subordinates. comfortable.
To make myself Provide Power bases. Know needs. Know
more examples of Clients. Visualize/ yourself.
successful. usefulness. Leaders. Show profits. enthusiasm.
Know
To make more Know obstacles Help reduce Learn from audience.
money for and prepare to costs. perseverance.
company. overcome. Keep it in
Cope with perspective.
To make more Gather failure.
income for supportive facts.
myself. Probes.

To make job Seek support.
easier.
Find coalition
power base.

Know politics of
situation.

Be able to use
tools/
presentation
skills.

Bracing people
— drop hints.

19k.