Page 214 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 214
the best way to move toward the change was to red MA' em-
ployee fears by providing job guarantees and training, and
to provide more open communication.
ADDITIONAL ADVICE ON
IMPLEMENTATION
Figure 6.6 is a story board created by a group of twenty up-
per- and middle-level managers from a cross section of firms,
industries, and functional specialties. This story board indi-
cates the key issues in making a sale, that is, being an effec-
tive champion of your creative ideas. Add to it or create
your own.
The Innovative Edge in Action 6.1, on the politics of innova-
tion, does not describe a creativity technique per se. How-
ever, it provides some guidance that can be used creatively.
A typical idea approval situation is described in The Inno-
vative Edge in Action 6.2.
