Page 22 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

S' ► " ot organizational success: strategy, structure,

•.h.m.. (management), style (leadership), staffing, skills
(..4 synergies), and shared values (organizational cul-
ture). 'rile term shared values includes values related to the
other six S's.

The Processes

Numerous techniques can be used to increase the creativity
of problem solving within an organization. Learning these
takes time and effort but you can master them. These pro-
cesses are directed at increasing creativity in all stages of the
problem-solving process. Chapters 3, 4, 5, and 6 review these
techniques for individuals and groups.

Personal and Group Creativity

Increasing personal creativity involves a two-pronged effort:
increasing the use of the right brain (left brain if left handed)
to raise your levels of intuition, and freeing yourself from
socialization that has restricted your creativity. The latter in-
cludes not only resocializing yourself but also learning new
habits that will help you be more creative. The individual
functions within a group, so it is very important to properly
manage group dynamics in order to increase creativity.

A Trilogy of Books on Creativity and

Innovation

These four P's are the subjects of the three books in this se-
ries, which form a trilogy on creativity and innovation.

1. 101 Creative Problem Solving Techniques: The Handbook of
New Ideas for Business reviews the processes (techniques)
that individuals and groups can use in the creative prob-
lem solving process to make their use of it more creative.

2. Innovate or Evaporate: Test and improve Your Organization's
IQ—Its Innovation Quotient discusses both the product (the
four types of innovation, which are defined briefly in the
next section of this chapter) and the possibilities for
achieving the product.

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