Page 19 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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to develop to unleash your untapped potential. This book

is about becoming more creative by learning techniques which en-

hance creativity in problem solving.

Creativity can be incremental, occurring in a series of small
progressive steps, such as the lengthy, painstaking research
that led to the development of polio vaccine. Conversely,
creativity can involve giant leaps of progress in which many
links in the evolutionary chain of concepts are hurdled by a
single effort. The main workings of Apple Computer's
Macintosh personal computer, a highly advanced system,
were a giant leap in technology at the time that they were
introduced.

The product of the creative effort need not be a tangible physi-
cal object. It may be an idea, an association of facts, an in-
sight, or a more effective or efficient process as well as a new
product or service. Each of these, when fully expressed and
functioning, has value.

For an organization, one of the critical steps in achieving in-
novation is developing the creative problem-solving skills of
its human resources—its managers, professionals, and other
employees. This book is designed to help in developing those
skills. The following chapters present 101 techniques or pro-
cesses for making problem solving more creative.