Page 239 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

ABOUT THE AUTHOR:

James M. Higgins, PhD, is an author, consultant, professor,
and entrepreneur. He is the author of 6 college texts on
strategy, management, and human relations. He has recently
completed, 101 Creative Problem Solving Techniques: The Hand-
book of New Ideas for Business, which is used in his seminars.
His next two books, innovate or Evaporate: Test and Improve
Your Organization's IQ—Its Innovation Quotient and Escape
From the Maze: Increasing Personal and Group Creativity, will
be published in 1995. He is the author of numerous articles
and cases.

He is an experienced consultant, working with people and
firms since 1985, to increase levels of innovation as well as to
solve particular problems. Dr. Higgins also consults with
organizations on strategic planning and in behavioral areas
such as motivation, leadership, communication, and stress
management. His clients have included firms such as sev-
eral divisions of Walt Disney Companies, Sun Trust Bank,
Skopbank (Helsinki), and Florida Info-Management Services.
He has been a consultant since 1973.

Dr. Higgins is Professor of Management at the Roy E.
Crummer Graduate School of Business at Rollins College in
Winter Park, Florida.

101 Creative Problem Solving Techniques provides his insights
into vital creative processes. He believes that "Until your
competitors learn these processes, knowing them will help
you achieve a sizeable competitive advantage, so learn them
before they do."

101
CR EATI V1
PROM m
SOLVIN(.
TECHNImi

223