Page 235 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 235
M,%ttin nn c, Bryan VV O 101
57, 113, 114, 182, 183, (REATIVU
O'Boyle, Thomas I'. 27, 128 PROBLEM
MBA students 28 Okamoto, Akira 159 SOLVIN6
McCune, Jenny C. 113 Oliver°, Magaly 113, 114, 182 TECHNiotil
McDaniel, Reuben R., Jr. 183 Olympians 202
McDonalds Corporation 25 opportunity 219
McElnea, Jeffrey 123
McKinsey & Company 15, 200, 203 circle of 71
McNellis, Jerry 162, 183 searches 38
Ivlendelow, Aubrey L. 183 organizational culture 6
metaphors 62. See analogie. : and organizational cuture 7-8
organized random search 91
metaphores original 3
Michalko, Michael 57, 113 origination 3
Miller, Karen Lowry 33, 181 Orren, Lowell H. 183
mind mapping 87-89 Osborn, Alex 107, 108, 118, 181
Mindlink 72 Osborn verbal checklist 94, 108. See
Mintzberg, Henry 208
Mitchell, Edgar 114 also checklist: Osbourn's verbal
Mitsubishi brainstorming method
P
146
Mitsubishi Resin 146 patterns 51
Mobasheri, Fred 183 personal
monitor weak signals 37
Moore, Martha T. 33, 56 creativity 8. See also "four Ps"
Morita, Akio 42 personal and group creativity 8. See
Morphological analysis 147
Mortia, Akito 57 also "four Ps"
Moskal, Brian S. 111 Peters, Thomas J. 15
music Phillips 66 154
Phillips, Don 154
listening to 86 photo excursion 154
Music Man, The 41 picture stimulation 93
Myers, Rochelle 113 Pike, Helen 15
pin card technique 155
N Pinchot III, Gifford 201
Placek, David J. 181
Naj, Amal Kumar 15 Port, Otis 57
naming possible uses 90-91 Porter, Michael E. 15, 80, 113
Napoleon technique 91 possibilities 7. See also "four Ps"
NASA 61, 138 Pounds, William F. 57
natural resources 70 Prince, Frank 24
Neimark, Jill 89, 114 Prince, George M. 183
Nelson, Todd S. 39 Pringle's 75
networks 37 problem identification. See Identify-
NHK method 149
no-special-treatment reflex 202 ing the Problem
Noack and Dean Insurance Agency problem recognition. See Recognizing
176 a Problem
Noack, Kenneth B. 183 problem statement 53
Nolan, Sarah M. 205 process innovation 9
nominal group technique 150-153
example of 14
experience with 153 processes 8. See also "four Ps"
observations on 152
Nonaka, Ikujiro 113 quick guide 209
Nordstrom 1 Proctor, R. A. 183
Norwegian Oil & Gas 158 product 6. See also "four Ps"
Norwegian Oil and Gas
scenerio planning diagram 157 improvement checklist 94
product innovation 9
example of 12, 13
product strength 190
