Page 135 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

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learn marketing 1 01

Marketing is too important to be left to the marketing department.
-DAV I D PAC K A R D , H E W L E T T- PA C K A R D

The dictionary definition of "marketing" is "the total of activities
involved in the transfer of goods from the producer or seller to the
consumer or buyer, including advertising, shipping, storing, and
selling." In other words, marketing is getting the consumer to know
your product and your brand name. It is a task that never ends. As
you read this chapter, you will become familiar with all the aspects
that define marketing, from finding your niche in the marketplace
to mailing out your press kit to buyers .

Now that you are in a positive and committed frame of mind, are
familiar with the market for your product, know your competition,
and your office is set up, you are ready to move into the marketing
phase. Think about how to introduce your product to the customers
who need it or will want it, and will welcome it into their lives.

Beco me Part o f Yo ur I n dustry
One good way to begin thinking about how to market your product
is to immerse yourself in information about your industry. Since
eventually you want to become a key player in it, do your home­
work now. Even if you are still working another job at the moment,

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