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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

If you are a real estate agent, don’t just say that the house
has a large garden. Make it a more compelling statement by
saying, “Imagine your family being able to enjoy breakfast
close to nature.” Instead of saying that the car you are selling
has a V8 340-Horse Power V8 engine, say, “Imagine people’s
heads turning when they hear the roar of this engine’.

Conversion Strategy 6: Build Credibility

One thing that can prevent your prospect from buying is the
fear that the product/service will not live up to your claims.
To boost your conversion rate, you must establish strong
credibility for your company and products. You can do this
by featuring a list of testimonials, reference of past clients
and, for certain products, showing scientifically proven results.

Here is an example you can find on one of my websites
www.patterns-of-excellence.com. This powerful salescopy
generates US$7,000- US$12,000 of sales every month.

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 175