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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

Conversion Strategy 7: Give an Irresistible Offer

In making your sales pitch, you must make the offer seem
irresistible. An offer that is simply too good to be refused.
Remember that whether an offer is a good deal is truly
perceptual. You must show the prospect that he is getting
something that is worth $600 for just $300.

You can achieve this by creating a very high-perceived value
for the product. Again, this is done through snazzy and
impressive packaging, ads, testimonials and other perceptual
cues. Then, you throw in lots of free gifts and super discounts
that make it a super deal. TV media are experts at creating
an irresistible offer.

They tell you that their innovative product is worth $1000.
But, if you order in the next 2 hours, you get a 50% discount.
Plus, if you are the first 50 callers, you get a free product
worth $200 etc… They frame it such that you perceive the
value to be a large amount, and then finally the actual cost
seems relatively so much lower and a great deal. So what
happens? You buy!

Conversion Strategy 8:
The Power of the Guarantee

This is one strategy that can double your conversion rate
instantly! If a person is genuinely interested to buy, the only
thing stopping him is the risk of making a wrong decision.
By giving a guarantee and taking away the risk, there is
nothing stopping him from buying. Giving a money back
guarantee also gives the impression that your claims are
backed with full confidence. Companies like TV media have
done this extremely successfully in selling products from
exercise equipment to audio CDs.

176 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES