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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

Conversion Strategy 11: Follow up again and again

Don’t assume that just because your prospect walks out your
door without buying, you have lost the sale. Many people
may be genuinely interested in your product but are not able
to commit on the spot for a variety of reasons.

I have found that by continuously following up with the prospect
after a few days, weeks or months (depending on the product),
you can significantly boost your conversion rate. Typically,
out of 100 people that attend my free introductory preview
workshops, 25 would sign up for my actual program (25%
conversion rate).

By getting my staff to follow up with those who didn’t sign up,
another 15 would return to sign up later in the month or year,
boosting my conversion rate to 40%!

I always believe that after spending so much time and money
to get these leads into your door, doesn’t it make sense to do
whatever it takes to close the sale?

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 179