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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

20. Give lots of good free advice so they feel compelled
to buy

21. Offer a sampling or a free trial

Boosting Your Customer’s Average Dollar Purchase

One day, a young Indian guy moves to a big city and goes
to a mega store looking for a job. The manager asks, "Do
you have any sales experience?" The young man says, "Yes,
I was a salesman in my home town."

Liking what he heard, the manager gave the young man a
chance. "You start tomorrow. I'll come down after we close
and see how you did, but let me give you a few sales tips. If
a customer comes looking, say, for a can of paint, you might
suggest that he also buy a roller paint brush, or paint thinner.
Do you get the idea?," the manager asked.

"Yes indeed," the young man said. His first day on the job
was tough but he got through it. After the store was closed,
the manager came to check up on him.

The manager asks, “How many sales did you make today?

The young man says, "One"

The manager sighs, "Just one? Our sales people average
25 to 40 sales a day. How much was the sale for?"

The young man says, "$220,117.20."

The manager exclaims, "What? $220,117.20? What did you
sell him?"

The young man replied, "First I sold him a small fish hook.

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 181