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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

on how to create the greatest possible value for your
customer and creating the greatest possible sale for yourself,
every time.

22 Strategies for Boosting Your Business’s Average
Dollar Purchase

Here is a list of 22 strategies more you can use to boost the
average dollar purchase of your business by 20% of more:

1. Bundle your products (Buy a pack of 4)
2. Provide a checklist of what to buy
3. Set average dollar purchase targets for your salespeople
4. Provide consultancy (needs analysis)
5. ‘Buy one get one free’ specials
6. ‘Buy four for the price of three’ specials
7. Sell on value versus price
8. Create value packages. E.g combo or value packages
9. Educate clients on your full range of products/services
10. Sell add-ons or accessories
11. Sell point of sale products (impulse buys)
12. Offer & charge for home delivery
13. Create a premium image
14. Play classical music (this has found to induce more buying

in customers)
15. Target higher value clients
16. Offer bulk buy deals
17. Provide easy payment (NETS, credit card, cashcard)
18. Free gift/discount for spending above a certain dollar

amount
19. Raise your prices
20. Recommend related products that clients have bought

(check out amazon.com and see how well they do this)
21. Up Sell and Cross Sell your other products/ services
22. Simply ask them to buy more

184 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES