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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

One of the reasons why my training programs have become
so popular is because I follow up so regularly with my
graduates. For example, graduates of my Wealth Academy
program will get at least an email from me every week,
informing them about recent developments in the stock market
and information about my own personal stock portfolio. A
student who came to my program three years ago would have
gotten a total of 262 information packed emails from me. In
addition, I hold complimentary follow up workshops once
every quarter so my graduates keep in close contact with my
company. When they ever think of going for another training
program, recommending their friends and family or even their
company (for corporate training), I will always be the first on
their mind!

Repeat Business Strategy 2: Remind them to Buy

‘Reminding your customers to buy’ is one of the most obvious
and common sense actions that any business should undertake,
but most don’t! For example, if you run a hairdressing salon
and have a customer finish his haircut, wouldn’t it be common
sense to assume that he or she would have to come for another
haircut in a month or two?

Imagine if you had a system where you gave that customer
a friendly call in two months and asked if they would like for
you to set up an appointment for them. You could say something
like, “Hi John! It’s been two months since you last came for
a haircut. We’ve missed you! Would you like me to make a
special appointment for you?”

Not only will they feel very important, but they will also be
impressed and touched that you actually remembered them.
Chances are, they will specially make it a point to come back
to your salon.

188 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES