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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

quarterly cleaning. If you are a grocer, call your customers
weekly (on the same day) and ask if they would like to
prepare your standard grocery purchases, all ready for
collection or delivery.

Repeat Business Strategy 3:
Create an Experience for the Client

Nowadays, it is no longer good enough to meet your customers’
expectations. If you simply do so, you will find them going to
competitors who can deliver the same product or service at
a better price or at a better location.

The surest way to keep your customers coming back is to
exceed their expectations and give them an unforgettable
‘experience’ that will make doing business with your competitors
a disappointment.

Have you ever visited a shop or a restaurant and were so
impressed by their product or service that you kept telling
everyone about it? That is the exact same effect that you must
create for your customers. When you are able to achieve this,
your customers will become your greatest fans.

Again, McDonalds may not have the best tasting burgers, but
their staff are trained to always provide exceptional service
that leaves an impression. I remember a time when I ordered
one of those value meals that came with a medium ice lemon
tea. When I reached my table, I accidentally spilled the whole
cup on the floor. Within a minute, one server ran over to my
table with a smile saying, “let me get you a new drink sir.”
At the same time, another staff immediately came with a cloth
and mop to clean up the mess. Within the next two minutes,
I was given a brand new drink with a warm smile, “enjoy
your meal sir!”

190 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES