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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

Not only were they kind enough to replace my drink, they did
it without even being asked, and they did it with broad smiles!
This is why McDonalds is the most successful restaurant
franchise in the world. I would like to challenge anyone to
spill a drink in any other restaurant and see if they get the
same level of service and attention. Since then, I have become
a raving fan of the golden arches.

I have applied this same principle to all my training programs
and that is how Adam Khoo Learning Technologies Group
has become the market leader in personal development
seminars in Asia.

While most training programs lack personal attention and
merely focus on delivering content and hard facts, our programs
have consistently given participants a truly memorable
experience. For one thing, we create a warm, high energy
and friendly environment where we put heart and soul into
any kind of training we do, even for our financial courses.

Our unique approach truly inspires our customers and touches
their hearts in a way that creates a long lasting relationship
between them and our trainers. And while most training
programs end at 5pm, our programs end no earlier than 1.00
am. We constantly strive to go the extra mile and do whatever
it takes to achieve the training outcomes, no matter how long
it takes. It is this dedication that has made our programs highly
popular and successful.

So, how can you do business differently from your competitors
so that it creates an experience for your customers?

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 191