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CHAPTER 2 THE SUCCESS FACTORS OF MILLIONAIRE ENTREPRENEURS

better in the tight job market, POE slipped down from their
list of priorities.

At this time, I could have chosen to blame the good economy,
rising incomes and busy schedules for the downturn in my
POE program. But again, blaming doesn’t increase my business
and profits!

Instead, I decided to take responsibility that what I was offering
the market was not relevant anymore. I would have to create
a new series of programs that would be more relevant to the
current market situation. Since the stock market was booming
and people had excess disposable incomes to invest, I figured
that I should focus on offering wealth management and
investment programs instead.

The change in strategy paid off. Wealth Academy, Wealth
Academy Trader, Wealth Academy Forex and Wealth Academy
Options sold like hot cakes and generated revenues 80 times
that of the POE program! If I had chosen to blame outside
factors and not take any personal responsibility, we would
have missed out on the opportunity to massively increase our
sales and profits. We would still have been stuck with running
our unprofitable program.

Life Throws a Second Curve Ball: Dealing With
Business Challenge #2

Let me share with you another business challenge that I had
to turn around. For many years, I have been running my
extremely successful and popular Superkids and ‘I Am Gifted,
So Are You!’ holiday programs for students in Singapore. In
the past, students had a full month of holidays in June and
December. Parents were more than willing to send their children
for a five-day program that would improve their attitudes and

44 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES