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CHAPTER 2 THE SUCCESS FACTORS OF MILLIONAIRE ENTREPRENEURS

in booming economies, industries and rich countries? Do all
successful business owners start off with lots of capital? Are
they blessed with the most motivated and hardworking staff?
Are they gifted with special luck? We know that the answer
is a resounding ‘No’.

In fact, many of the most successful and enduring entrepreneurs
in the world started off in the worst of times and with all the
odds stacked against them. When Soichiro Honda started his
company (Honda) after World War II, Japan was facing an
oil crisis and twice the Americans bombed his factory. A few
years later, his factory was destroyed for the third time… by
an earthquake.

When Fred Smith started Federal Express (FedEx), his planes
were almost repossessed twice by the finance companies
because he didn’t have the money to pay the installments.

Within every bad economy or battered industry, there will
always be companies that are booming. When Richard
Branson wanted to go into the airline business, everyone
told him that the industry was tough and that most carriers
were losing money. And yet, Virgin Airlines became highly
profitable and took market share away from market leader
British Airways.

When the circus industry was contracting and most circuses
were losing money and going out of business, Circus De Sol
was experiencing their highest growth in history.

How is this possible? It is because the owners of those
companies never allowed circumstances to control their fate.
Their thoughts and actions allowed them to retain the power
to change their environment and their results.

40 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES