Page 130 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)
P. 130

THE FIRST SECRET: REVEAL THE BUSINESS
                        NOBODY KNOWS

   What are you really in the business of deliver-
                 ing? What universal need are you fulfilling?
Look past the obvious.

           THE SECOND SECRET: USE A GOD
                         TO LEAD THEM

Can you establish yourself as an expert in your field?
Can you write a book about your service?

      THE THIRD SECRET: SPEAK IN PARABLES

What are your stories? Who has bought from you and pros-
pered or changed? Learn to use “story selling” methods.

           THE FOURTH SECRET: DARE THEM
             TO TRAVEL THE UPWARD PATH

How can you challenge your customers without insult-
ing them? Think of the Marines.

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