Page 134 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Maverick marketer Craig Perrine and I ana-
lyzed the famous Bruce Barton letter that
pulled a better than 100 percent response. (The letter
appears in Chapter 5.) This lively and eye-opening dis-
cussion reveals many points to help you write better
sales pieces of your own.

IMAGINE WHAT WILL HAPPEN TO YOUR
BUSINESS ONCE YOU LEARN THE SECRETS
BEHIND THE SUCCESS OF THE HISTORIC

SALES LETTER THAT COMMANDED A
100 PERCENT RESPONSE!

Joe: Hi and welcome. This is Dr. Joe Vitale. . . . I’m very
excited because I have a guest here who is going to help
me along in investigating one of the greatest sales let-
ters of all time. It was a fund-raising letter, written by
Bruce Barton in 1925. This letter—brace yourself—got a
100 percent response. I’m pausing for dramatic empha-
sis here because 100 percent is not only impressive,
it’s probably miraculous. That is incredible. Most let-
ters, as you probably know, get a 2 percent to 5 percent
response, depending on the letter, the audience, and who
it’s going to. It can go higher. It can be 30 percent or even
50 percent; but a 100 percent letter! We all know that

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