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100 The Seven Lost Secrets of Success
THE FIFTH SECRET: THE ONE
ELEMENT MISSING
Do you sincerely believe in what you are doing and sell-
ing? If not, why not?
THE SIXTH SECRET: GIVE YOURSELF AWAY
What are you giving to your clients? To the world?
THE SEVENTH SECRET: SHARPEN THE KNIFE
Are you polishing your writings, your ads, until they are
perfect? Go for effectiveness rather than cleverness. Are
you polishing yourself?
