Page 214 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Recommended Reading

Allen, Frederick Lewis. Only Yesterday: An Informal
History of the 1920s (New York: Perennial Library/
Harper & Row, 1964). An entertaining and educational
1931 work. Brilliant.

Baida, Peter. Poor Richard’s Legacy (New York: William
Morrow & Company, 1990). Very readable introduc-
tion to the history of business values. Includes mate-
rial on Barton.

Conwell, Russell H., Shackleton, Robert, and Collier,
Robert. Acres of Diamonds. Wilder Publications, 1997.

Fox, Stephen. The Mirror Makers: A History of American
Advertising and Its Creators (New York: William
Morrow & Company, 1984; pap. ed., New York:
Vintage, 1985). Fascinating in-depth look at advertis-
ing—including Barton’s contribution.

Hattwick, Melvin. How to Use Psychology for Better
Advertising (Englewood Cliffs, NJ: Prentice-Hall,
1950). A gem, long out of print.

Hopkins, Claude. Scientific Advertising and My Life in
Advertising (New York: NTC Business Books, 1990).
One of advertising’s founding fathers tells his secrets
in two classics from the 1920s. Worth memorizing.

Powell, Harford, Jr. The Virgin Queene (Boston: Little,
Brown, 1928). Novel with the main character,

183