Page 218 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)
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Index

Abraham, Jay, 67                    on getting credit for work,
Adjectives, 167, 170–171               74–75
Advertising:
                                    on Jesus, 24–25, 45–46,
   Barton on, 18, 25, 60, 85–86        163, 172
   changing, 17–18
   importance of continuing,        life span of, 4
                                    lost secrets of, 8–9
      15–17                         Masters of Advertising Copy,
   that nobody knows,
                                       85–86
      176–179                       More Power to You, 19
American Tobacco Company,           as presidential candidate,

      41, 59–60                        25–26
The Attractor Factor                from radio broadcast,

      (Vitale), 144                    11–12
Audience, keeping in                resources on, 152–154
                                    “Slide Lines,” 93–94
      mind, 115                     success of, 7–8
                                    What Can a Man Believe?,
Barton, Bruce:
   ads that nobody knows,              49–50
      176–179                       See also Berea College,
   on advertising, 18, 25, 60,
      85–86                            solicitation letter for;
   career of, 5–6, 104                 The Man Nobody Knows
   on compassion, 42                   (Barton)
   on discontent, 54             Batten, Barton, Durstine, &
   on faith, 74                        Osborn (BBDO) agency,
                                       5, 40, 83–84, 161–163

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