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Roosevelt, Franklin D., 5                                       Index 191
Rowsome, Frank, Jr., They
                               Solution to problem, giving,
      Laughed When I Sat             113, 128–130
      Down, 40
                               Speak and Grow Rich
Sackheim, Maxwell, 46–47,            (Walters), 154
      63–64
                               Speaking in parables, 45–53
Schaefer beer, 60
Scientific Advertising          Theme, 167, 169
                               They Laughed When I Sat
      (Hopkins), 31
Secrets:                             Down (Rowsome), 40
                               Thought Line, 68
   list of, 99–100             Through Many Windows
   as lost, 8–9
   using, 9–10                       (Woodward), 65
Selah, 80                      Tightening writing, 90
Self-actualization need, 114
Service, delivering, 65–66,    United States Steel
                                     Corporation, 15–16, 23, 27
      145–146
Sharing wealth, 142–144,       United War Workers
                                     Campaign, 67–68, 84
      146–147
Sharpening knife of            Upward path, daring to
                                     travel, 57–60
      persuasion, 89–95
Sincerity                      View from the Ninth Decade
                                     (Penney), 142
   Barton and, 63, 67–68, 69,
      163–164                  Visionaries, 144
                               Visualization, 167, 169–170
   Berea College letter and,   Vitale, Joe:
      69–74, 104, 120–121
                                  The Attractor Factor, 144
   Caples and, 63–65              Hypnotic Writing, 46
   product or service and,
                               Walters, Dottie, Speak and
      68–69                          Grow Rich, 154
   trust and, 66–67
   Woodward and, 65–66         Wants of people, meeting,
“Slide Lines” (Barton),              26–27

      93–94                    War nobody knows, 28–29
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