Page 219 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)
P. 219
188 Index
Bedell, Clyde, How to Write Calkins, Earnest Elmo, 83
Advertising That Sells, 68 Caples, John, 25, 46–47,
Bedner, Robert, 66 64, 154
Berea College, solicitation Challenging self and others,
letter for: 57–60
appeal in, 127–130 Collier, Robert, 109
closing paragraph of, Conwell, Russell, 23
Coolidge, Calvin, 35, 82–83
130–133 The Copywriter’s Handbook
emotion in, 116–118
first paragraph of, 107–108 (Bly), 67
first six paragraphs of, Copywriting rules, 167–172
Credit for work, getting,
113–115
fourth paragraph of, 74–75, 81
Curiosity, as motivator, 107
110–112
hook in, 119–122, 123–128 Daring to travel upward
logic in, 118 path, 57–60
response to, 103–104
salutation of, 105–106 David, Bruce, Mercenary
second paragraph of, Marketing, 68–69
108–109 Decisions, sharpening,
sincerity and, 67, 104, 93–94
120–121 Deerfield Academy, 67
story told in, 115–119 Dominant relationship,
text of, 69–74
third paragraph of, setting up, 110–111
Durstine, Roy:
109–110
Betty Crocker, 41 Johns and, 161
Bly, Bob, 67, 154 Making Advertisements and
Bonaparte, Napoleon, 53
Business: Making Them Pay, 66
United War Workers
educating people about,
30–31 Campaign and, 84
U.S. Steel Corp. and, 23
as hope of world, 6–7 See also Batten, Barton,
as ultimate guru, 3–4
Durstine, & Osborn
(BBDO) agency
