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184 Recommended Reading
“Barnham Dunn,” probably based on Bruce Barton.
(The author had worked for Barton.)
Sackheim, Maxwell. My First Sixty-Five Years in
Advertising (Blue Ridge Summit, PA: TAB Books, 1975).
Out of print but worth hunting down. Insightful.
Schofield, Perry, ed. 100 Top Copywriters and Their
Favorite Ads (New York: Printer’s Ink, 1954). Barton’s
work is of course included.
Watkins, Julian, ed. The 100 Greatest Advertisements (New
York: Dover, 1959). Barton’s work is in this classic
several times.
White, Gordon. John Caples, Adman (Mandan, ND: Crain
Books, 1977). The only biography of direct-mail king
Caples. Includes brief sections on Barton.