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184 Recommended Reading

            “Barnham Dunn,” probably based on Bruce Barton.
            (The author had worked for Barton.)
         Sackheim, Maxwell. My First Sixty-Five Years in
            Advertising (Blue Ridge Summit, PA: TAB Books, 1975).
            Out of print but worth hunting down. Insightful.
         Schofield, Perry, ed. 100 Top Copywriters and Their
            Favorite Ads (New York: Printer’s Ink, 1954). Barton’s
            work is of course included.
         Watkins, Julian, ed. The 100 Greatest Advertisements (New
            York: Dover, 1959). Barton’s work is in this classic
            several times.
         White, Gordon. John Caples, Adman (Mandan, ND: Crain
            Books, 1977). The only biography of direct-mail king
            Caples. Includes brief sections on Barton.
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