Page 220 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)
P. 220
Index 189
Earhart, Amelia, 41 How to Write Advertising That
Educating people about Sells (Bedell), 68
business, 30–31 Hypnotic commands,
Eisenhower, Dwight 112, 123
David, 35 Hypnotic Writing (Vitale), 46
Emotion, using, 116–118
Erickson, Milton, 46 Immortality, giving, 24
Expert, becoming, 36–38 Indirect approach, 114–115
Information age, 9
Gasoline nobody knows, 29 Introduction, eliminating,
Ghostwriting, 81
Giving self away, 79–85 167, 170
Goal, setting and meeting, Isuzu, 91
144–145 Jacobs, Jonathan, 50–52
God to lead them, using, James C. Penney
35–41 Foundation, 143
The Golden Rule, 139, 140 J.C. Penney Company,
Greeley, Horace, 90
Inc., 140
Hartunian, Paul, 146 Jesus, Barton on, 24–25,
Headline:
45–46, 163, 172
Berea College letter Johns, William, 161
and, 105–106 Johnson, Doug, 38–39
The Joy of Service (McCann),
writing, 167, 169
Hogan, Kevin, 146 36, 40
Honesty, 63–74, 120
Hoover, Herbert, 35 Karmic marketing, 147
Hopkins, Claude, Scientific Kennedy, Dan, 121, 129
Advertising, 31 Landon, Michael, 94
Houston, Jean, 46 Letter, for Jacobs, 50–52.
Howe, Elias, 17
How to Make Your Advertising See also Berea College,
solicitation letter for
Make Money Lincoln, Abraham, 23, 38, 90
(Caples), 154 Lusitania, 28, 179
